Accountability
The idea that Marketing can't be accountable for Sales is a cop-out. You just have to know how.

Marketing Is a Hobby
When there's no accountability, then it's a hobby.

Entrepreneur Article
According to a recent article in Entrepreneur.com, marketing agencies are in trouble.

But the reason they're in trouble isn't what the author thinks it is.

Our New Social Media Manager
As sure as the sun rises in the east, this is going to happen

The Horrible Job Market
There's a reason why the job market is so bad for Marketing professionals. But it's not you. And it's not them, either. It's the other "them".

If They Can't Generate Good Leads, They'll Just Generate Bad Ones
Pay-per-Lead is fine for B2C. The reason - and the vendor knows this - is that, if you don't pay for the lead, there are 50 other companies who will. (In fact, the lead you just bought from your PPL provider might be sold to 50 other buyers anyway.)

Anyway, with pay-per-lead, if the vendor can't generate good leads, they're going to generate bad ones, just so they can get paid.

How is that a recipe for success?