You didn't start your business just for a paycheck. Maybe you had an idea about how to do something faster, better or cheaper. Maybe you were looking for generational wealth. Or maybe you were laid off from your job and had no choice.
But now you're committed. And you don't come to work because you have to, you come to work because you want to. And you do it because you have a vision of where you want to take it.
But something's standing in your way. Maybe it's competition. Maybe it's clutter in the media. Maybe it's a mystery.
At LeadGen.com, we can help. We can solve the problem. And we can help you make your vision happen - because we have a vision, too.
We have a vision that Marketing and Sales don't have to be scams or mysteries. Instead they can be predictable and cost-effective tools for creating demand, converting leads, and - above all - closing sales for your products or services.
You can learn more here. Or click here to start sharing your vision with us.
You Get Revenue, Not Just Activity
With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue.
You Get Dozens of Solutions - All in One Place
No single solution can solve every Sales or Marketing problem, so we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.
You Save Time and Money
With LeadGen.com you don't have to look all over creation to find the right answer - everything you need is right at your fingertips. And you don't have to pay to re-educate your vendors about your business each time you sign up a new one.
You Minimize Risk, Maximize Results
"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey." - John Ruskin
End the Finger-Pointing
At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.
You Get One Throat to Choke
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
You Get Unbiased Advice
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, not just what happens to be on or shelf.
You Get Meaningful Accountability
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.
You Get Experience and Expertise
Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.
And You Won't Get Burned Again
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.
With most Marketing firms, activity - or, at best, generating leads - is the point. At LeadGen.com however, our whole process is designed to produce revenue for you.
No single solution can solve every Sales or Marketing problem. So we partner with dozens of innovative providers who work as a team to solve your problem, and help you achieve your goals.
With LeadGen.com you don't have to look all over to find the right answer. Everything you need is at our One-Stop Shop. And you don't have to pay to re-educate a new vendor about your business; we do it for you - saving time and insuring consistency.
The LeadGen.com approach insures that you minimize your Marketing risk, time-to-market and overall expense, while maximizing your revenue and profit production.
At LeadGen.com we can show you how to get Marketing and Sales on the same page, and get them both pulling in the same direction forever.
By providing you with a single-point-of-contact, LeadGen.com eliminates the finger-pointing between Marketing and Sales - so you can worry less, and celebrate more.
Since we offer every possible solution, we're unbiased as to what we recommend. So you get what you need, and not just what happens to be on or shelf.
In Marketing, the only KPI that really matters is the Expected Value of your Funnel; just like in Sales, where it's Revenue. And that's how we measure success.
Our team members have decades of experience solving real Sales and Marketing problems, so you don't have to learn the hard way.
We know what you've been through - "Trial and Error Marketing" or worse. But that's why we built LeadGen.com - to help you get from "where you are" to "where you want to be" - without getting burned in the process.
A leading provider of 3D design software needed to expand their book of business, but their sales force couldn't meet their goal for new business. LeadGen.com put together a marketing program that resulted in hundreds of new sales, enabling them to exceed their sales goals for four straight years.
A producer of fireworks displays was getting outsold by their competition, despite having a better product. LeadGen.com turned around their sales by getting them in with over 60 decision makers, most before the RFPs went out so they could wire the spec and win almost a 50% market share.
A European manufacturer of specialty label paper wanted to break into the US wine market. We got them over 150 appointments with decision makers at leading wineries around the country, enabling them to land over a dozen new accounts worth over $5M/year.
Read "The Lead Generation Paradigm" and learn how to:
So you can achieve - and then exceed - your sales goals, and more!
What are your challenges?
Read "The Lead Generation Paradigm" and learn how to:
So you can achieve - and then exceed - your sales goals, and more!
Growing sales and getting ahead are harder today than ever before.
It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth, market share growth and profitable revenues - over 85% of the time!
If any of the following are among your challenges, "The Lead Generation Paradigm" has the solution.
Challenge #1:
If you're having trouble closing enough sales, you're not alone. Did you know that:
So it shouldn't be a surprise that businesses are struggling. The game is wired for failure.
Growing sales and getting ahead are harder today than ever before.
It is a fact that most Marketing solutions used today work successfully - that is, generate qualified leads that close quickly and profitably - less than 5% of the time. On the other hand, the method described in "Lead Generation" works successfully - delivering sales growth and profitable revenues - over 85% of the time!
If any of the following are among your challenges, "The Lead Generation Paradigm" is the solution.
Challenge #1:
If you're having trouble closing enough sales, you're not alone. Did you know that:
So it shouldn't be a surprise that businesses are struggling: The game is wired for failure.
Given the high failure rate of most Marketing programs today, it's no wonder that:
But there is a solution.
Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem!
Challenge #2:
Given the high failure rate of most Marketing programs, it's no wonder that:
But there is a solution.
Read "The Lead Generation Paradigm", and learn why most Marketing programs fail, and how to fix the problem - fast.
Challenge #3:
Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.
Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.
But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.
So you can make your numbers, and call it a legitimate win.
Read "The Lead Generation Paradigm" and close the gap between "where you are" and "where you want to be".
Challenge #3:
Most businesses today are unable to achieve their base revenue goals. And fewer can exceed them.
Some companies "slip the forecast". Some chalk it up to "time is the enemy". And others just admit the failure, and move on.
But a "go-to-market" strategy that's designed to generate Qualified Sales Leads (QSLs, not SQLs) can fill your sales funnel with real opportunities that have a high probability of closing quickly, successfully and profitably.
So you can make your numbers before you run out of time.
Read "The Lead Generation Paradigm" so you can close the gap between "where you are" and "where you want to be".
Read "The Lead Generation Paradigm", and learn how to:
Read "The Lead Generation Paradigm", and START WINNING TODAY!
The Business Failure Rate is higher than it's been in years. And it isn't because of the economy. It's because the platforms, the solution providers, and the so-called "marketing professionals" have been selling us a bill-of-goods. (See "The Biggest Lies" below.)
The simple truth is that the game is wired for you to fail. But you don't have to fail.
Read "The Lead Generation Paradigm", and find out how the game is rigged, and:
Learn about what works, in...
Whether it's selling you the pipe-dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.
And business owners, investors, employees, and even consumers have been paying the price.
Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)
Today there are so many lies that it's hard to keep track. But let's try...
The Dirty Little Secret:
Whether it's selling you the pipe-dream of going viral, pitching another shiny object, or promising the miracle of AI, the Marketing profession has been peddling "snake oil" since the day Section 230 freed the industry from accountability.
And business owners, investors, employees, and even consumers are paying the price.
Fortunately, wisdom from before the Digital Age is still around, and it's surprisingly still valid. (It's in the book.)
Today, there are so many lies that it's hard to keep track. But let's try...
If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.
The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.
Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.
If you've ever tried to rank high in your competitor's territory, and grow your market share, you know it can be very expensive. This is because the major Search Engines give preference to "near me" vendors.
The reality is that platforms exist principally for them to make money, not you. And they stay in business by making visitors happy and selling ads - not by making it easy for you to succeed with organic search, or grow your market share.
Read "The Lead Generation Paradigm" so you can learn how to get around the algorithm's limitations, and grow your own sales.
Most people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".
But did you know that they never actually did the study?
A Marketing agency made up the line to promote their inbound Marketing services. It was very successful for them. But for their customers? Not so much. Because it isn't true.
Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.
Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you.
Many people have heard about a study claiming that "57 percent of the decision process is completed before a prospect ever talks to a salesperson".
But did you know that they never actually did the study?
A Marketing agency made up the line to promote their inbound Marketing services - which was very successful for them. But for their customers? Not so much. Because it isn't true.
Nevertheless, businesses have spent hundreds of billions of dollars chasing the fantasy of easy ("If you build it, they will come") sales.
Read "The Lead Generation Paradigm" and learn the truth about what works, and how to make it work for you".
"MQL" Is the Very Definition of Waste
John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."
Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But "MQL" is actually just another name for "junk".
If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.
Or just read "The Lead Generation Paradigm", and learn how to generate real, qualified sales leads, instead of more junk.
"MQL" Is the Very Definition of "Junk"
John Wanamaker once said, "Half my advertising budget is wasted. I just don't know which half."
Today, your entire advertising budget can be wasted producing so-called "Marketing Qualified Leads". But an "MQL" is actually just a new name for "junk".
If the biggest problem you have today is your Conversion Rate, you might want to question whether that's really rain on your pants.
Perhaps the biggest lie is that Marketing can't be held accountable for Sales.
They'll tell you that they don't have the tools, or the time, or access to the prospects, that would enable them to pull leads through the Sell Cycle.
Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.
But it's all nonsense. It's an excuse to avoid accountability, brought to you by an entire industry designed to get you to believe it.
Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.
Perhaps the biggest lie is that Marketing can't be held accountable for Sales.
They'll tell you that they don't have the tools, or access to the prospects, to pull leads through the Sell Cycle.
Or they'll say their job is to fill the top of the funnel; and that it's Sales's job to close.
But it's all nonsense. It's an excuse to avoid accountability, brought to you by an industry designed to get you to believe it.
Read "The Lead Generation Paradigm", and learn how to create meaningful accountability in your Marketing and Sales functions - and stop the finger-pointing, too.
If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Economists will tell you that the only thing that matters is price. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.
But it never seems to be enough. And the reason is because they're all "lies by omission."
Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly - at scale - in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.
Read "The Lead Generation Paradigm", and learn how to position your product effectively in a competitive market.
If you ask the Media, they'll tell you that all you need to do is advertise. If you ask a developer, they'll tell you that all you need is their tech stack. The platforms will tell you that all you need is to optimize your presence on their system. Economists will tell you that the only thing that matters is price. Marketers will tell you that all they need is budget and time. And salespeople will tell you that all you need to do is get them in the door and they can close anyone.
But it never seems to be enough. And the reason is because they're all "lies by omission."
Everyone assumes that you know how to position your product in a competitive market, and that you can execute on it properly - at scale - in your go-to-market strategy. But you probably don't, and you probably can't, and so everything falls apart.
Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.
Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.
But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.
But most of all, it just wastes time, money and opportunity.
Read "The Lead Generation Paradigm" so your sales reps actually can close anyone.
Marketing doesn't have a monopoly on stretching the truth. Salespeople lie all the time.
Sometimes it's just overconfidence in order to get a job. And sometimes it helps them get the sale.
But it can easily create unachievable expectations. And that can lead you to try to operate off of a false revenue forecast.
But most of all, it just wastes time, money and opportunity.
Read "The Lead Generation Paradigm", so your sales reps actually can close anyone.
Developing an effective sales engine is a lot more complex than just running ads, or writing a script, and then smiling and dialing.
There's actually a "science" to it.
It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.
Read "The Lead Generation Paradigm", and learn everything you need to learn, in order to do everything you need to do.
Read an excerpt here.
View the Table of Contents here.
See the Sell-Sheet here.
Developing an effective Sales Engine is a lot more complex than just running a bunch of ads or writing a script, and then smiling and dialing.
There's actually a "science" to it.
It turns out that the process used to develop a good Cold Call can actually be used to develop any effective Marketing or Sales program - no matter what you're selling, how, or to whom.
Read an excerpt here.
View the Table of Contents here.
Quick take here.